Event venue

Assolombarda
Via Chiaravalle, 8 - Sala Falck
20122 Milan

Description of content and objectives

Information session organised by Assolombarda in collaboration with A.I.S.M.

Commercial activity in the digital age has undergone a profound operational shift. The role of marketing has expanded, taking on new digital forms that are heavily reliant on customer relationships. This session aims to explore the development of this process, its trends and potential future directions, bringing together industry professionals and experts to provide attendees with practical solutions.

Target audience

Member companies

Programme

Marketing Automation and Digital Strategy: when multi-channel customer engagement involves the entire company

Speakers:
Olga Zero, Development Manager, Customer Experience Applications, Oracle Italy
Antonio Canovese, Solution & Alliance Manager, Venistar

Digital and B2B: digital tools for managing a network of distributors and dealers

Speaker:
Matteo Todesco, EMEA Marketing Manager, Enersys Motive Power

Moderator:
Massimo Giordani
Vice President, A.I.S.M. (Italian Marketing Development Association)

How to participate

To attend, please register online using the 'Register for this event'

Contact

For further information and enquiries: Market and Internationalisation Area, Tel. 02.58370321 - 605, e-mail: mei@assolombarda.it.