Date:
13 October 2021
Location:
Online
October 13, 2021
Marketing Innovation - The third online meeting concluding the in-depth series on the impact of new customer requirements on business processes
Webinar
Member companies
To consolidate the trust of clients and consumers, it is increasingly important for a company to effectively manage the values that define it and to successfully convey them through its actions, both externally and within the organisation itself.
A key objective of any marketing strategy is, therefore, to understand any potential gap between a company's own values and those most important to its customers, in order to develop or enhance a product and service offering that is valued, consistent, and contributes in turn to the reinforcement of those very values.
Added to this challenge is the customer's demand for transparency and easy access to the information required to guarantee the reliability of claims made. To enhance a company's reputation in the market, it is necessary to demonstrate commitment and results through evidence that goes well beyond compliance with mandatory requirements, also encompassing the management of upstream stakeholders whose actions can impact the brand's image.
Depending on the specific nature of the business, various tools are available. This topic will be addressed through the testimony of those who have invested in rethinking their products and have implemented new ways of working to share corporate values with their staff and the target market.
Speakers
To attend the meeting, you must register in advance using the registration form.
Please ensure that you provide the correct email address when registering, as this will be used to send you the details for connecting to the online meeting.
For further information, please contact the Industry, Energy and Innovation Area of Assolombarda:
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