Event venue

Webinar

Target audience

Children of member entrepreneurs

Description of content and objectives

The "Children of the Boss" programme aims to foster learning—through the collaboration of experts, the use of real-world case studies, and insights from managers and entrepreneurs—on the fundamentals of "doing business". It is an exceptional opportunity to explore the "entrepreneurial craft" and network with young people facing similar professional and personal challenges.

The seventh meeting, "Commercial Strategies" – part of the Commercial Choices and Brand Reputation module – will take place on 12 October at 17:00 via Microsoft Teams.

The market has changed and continues to do so at a pace that was initially unsettling. Today, the digital world has demonstrated its power across all markets and revealed the sales and networking opportunities it can offer companies. Together, we will identify these opportunities and, above all, how to select the new models and commercial strategies suited to different business contexts.

The meeting aims to illustrate the key benchmarks to keep in mind when expanding commercial channels and to provide a forum for discussion on how to maximise the opportunities offered by the digitisation of business processes.

Registration details

The series of meetings is free of charge, subject to completing the online registration form on the Assolombarda website, and is exclusively for the children of entrepreneurs.
We will send the link to join the event the day before the meeting. It is therefore essential to provide the correct email address for each participant.

Contact

For further information: Group Secretariat - Tel. 02.58370531 - email: gruppi@assolombarda.it.