Event venue

Webinar

Target audience

Member companies

Description of content and objectives

Small businesses are facing the challenges of a "phygital" environment, where major players have demonstrated how it is possible to overcome geographical and cultural boundaries through the tools offered by digitalisation.

To be prepared to address the business opportunities ahead in a structured and informed manner, we will examine scenarios and practical tools regarding highly topical issues:

- the importance and challenges of omnichannel strategies for corporate competitiveness;
- dynamic process management along the Value Chain;
- placing the customer and data at the heart of an offline-to-online strategy;
- the advantages and critical issues of adopting bespoke Marketing Technologies for the enterprise.

The meeting, structured in two parts (the second part is here), aims to contribute to the consolidation and growth of SME competitiveness in their target markets by addressing the potential offered by Digital and Innovative Marketing for small businesses.

Programme

14:30 Opening remarks
Mattia Macellari - Vice President, Small Business, Assolombarda

14:35 The context and spread of omnichannel strategies

• Definition
• State of the art
• Barriers and catalysts

Miriam Ieraci – Officer, Assolombarda Industry, Energy and
Innovation Area

15:05 The impact of new marketing strategies on business processes

• Defining the Marketing & Sales process
• Interaction with upstream processes
• Managing process stages

Giulia Valente – Officer, Assolombarda Industry, Energy and
Innovation Area

15:35 Q&A

16:00 Closing remarks

Registration details

To attend the meeting, you must register in advance using the online registration form on the Assolombarda website.
Please ensure you provide the correct email address during registration to receive instructions on how to join the online meeting.

Please note:
If you are not registered on the Assolombarda website, you must first register on the site and then proceed to register for the conference.

Contact

For further information, please contact the Small Business Secretariat: Tel. 02.58370255 - E-mail: piccola.industria@assolombarda.it

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