Events

Date:

28 May 2021

Location:

Online

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May 28, 2021

Operating in foreign markets: commercial agreement or joint venture?

Event venue

Webinar

Target audience

Target audience

Description of content and objectives

This webinar, organised by Assolombarda in collaboration with Livolsi&Partners, aims to provide companies with strategic and operational guidance on how to structure commercial relationships in foreign markets, ensuring effective market coverage in compliance with the preferences of some of the most important destination countries for our exports.

Operational tools will be presented to assist companies currently managing commercial relationships in the Russian Federation and the People's Republic of China in improving their presence in these markets.

Finally, the essential elements that companies must consider to build or develop a more structured relationship with their current and potential partners will be analysed, with the aim of increasing commercial results.

The following points will be covered during the webinar:

What others are doing: where the world is heading and where we stand
General trends in the USA/Russia/China: prevalence of trade agreements or JVs?
General European trends: strategies of our European competitors

From trade agreements to JVs: the evolution of a model
Tools: preliminary checks and operational insights. The importance of a proper checklist

  • defining strategic objectives
  • project description
  • responsibilities of the parties
  • technological and commercial background
  • use of know-how
  • intellectual property
  • exclusivity and non-exclusivity
  • project management
  • operational planning
  • financial resources and facilities
  • governance

From theory to practice: company case studies

Registration details

Participation is free of charge subject to online registration.

Contact

For further information, please contact the Internationalisation and Foreign Trade Department at Assolombarda: