Event venue

Auditorium
Kilometro Rosso Gate 5
Bergamo

Target audience

Member companies

Description of content and objectives

How is the digital marketing and communications services sector structured in Bergamo? Who are the key players and the most innovative companies? What do they offer the market and how? Conversely, what are companies looking for? What do they value most in MARCOM services? What does the near future hold, given new communication tools and the widespread adoption of voice assistants?

To address these topics, Confindustria Bergamo, in collaboration with the University of Bergamo and the Digital Innovation Hub Bergamo, has organised this event.

Programme

16:30 Welcome and registration

17:00 Opening remarks
Giovanna Zanotti, Department of Management, UniBG
Giulio Guadalupi, Vice President for Innovation, Confindustria Bergamo

17:10 “Digital MARCOM in Bergamo” market survey presented by UniBG

17:30 DIH Bergamo presents data on the digital maturity of Bergamo-based companies
Giulio Guadalupi, Vice President for Innovation, Confindustria Bergamo

17:50 Insights into supply and demand: a summary of the Bergamo market
Daniela Andreini, Professor of Marketing, UniBG

18:00 The future of digital MARCOM: a perspective for local agencies
Mariano di Benedetto, Facebook Agencies Director

18:20 Round table discussion between academia and industry to develop new opportunities.
Participants: Dario Tognazzi, Centax; Davide Corna, Valeo; Giovanna Ricuperati, Multiconsult; Nicola Scandella and Alessandro Petrò, Solarfast.

Registration details

Attendance is reserved for member companies. To attend, please confirm your place by registering online via the Confindustria Bergamo website, subject to availability.

Attendance at the conference is free of charge. Please note that you will be required to present a Green Pass upon arrival.

Contact

For further information: Giacomo Biraghi – Tel. 035.275391 – E-mail: g.biraghi@confindustriabergamo.it