Events

Date:

5 June 2020

Location:

Webinar

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June 5, 2020

First session - INTERNATIONALISATION 4.0: Digital marketing

INTERNATIONALISATION 4.0: a legal analysis of digital tools for boosting business performance in foreign markets

Event venue

Online

Target audience

Lombard businesses interested in establishing a presence in established and emerging markets

Description of content and objectives

In the post-pandemic digital era, the international success of businesses inevitably depends on the competent and secure use of digital strategies and tools. Roles such as promoters, business procurers, agents, distributors, and maintenance providers can now be complemented by web marketing and influencers, in addition to the use of e-commerce, digital and smart contracts, as well as the Internet of Things and Artificial Intelligence.

Dedicated to Lombard businesses interested in establishing a presence in established and emerging markets that are currently having to redefine their traditional strategies to adopt a 4.0 approach, these free webinars aim to illustrate, through a legal analysis, both the opportunities and the risks involved, providing practical guidance for immediate implementation.

DATES:

  • 5 JUNE 2020, 14:30-16:30 - INTERNATIONALISATION 4.0: Digital marketing
  • 11 JUNE 2020, 14:30-16:30 - INTERNATIONALISATION 4.0: E-commerce
  • 18 JUNE 2020, 14:30-16:30 - INTERNATIONALISATION 4.0: After-sales services

The programme for the three sessions is attached.

Registration details

Interested businesses are requested to register by 3 June using the following registration form.

Instructions and useful information for connecting

The platform used for the connection will be ZOOM.

To participate, please click on the following link: https://us02web.zoom.us/j/83202974131?pwd=czErS1dQNkt1U1c2dllHRlFxUFpxZz09

Should the system request it, please enter the following additional information:

  • MEETING ID: 832 0297 4131
  • PASSWORD: 790325

We recommend using a PC as it allows you to connect via the web (join with browser), without the need to download the app. For mobile devices, however, the application must be installed.

Please keep your microphone and video switched off for the duration of the webinar to avoid any interference.

We recommend setting the "speaker view" function (at the top right of the screen) to ensure the best experience when following the speakers.

We look forward to seeing you there.

Attachments