Event venue

Elmec Spa
Via Pret, 1
21020 Brunello (VA)

Target audience

Businesses, mayors, institutions and social partners

Description of content and objectives

The roadshow organised by Confindustria Varese arrives in Varese to present the actions, projects and objectives of the #Varese2050 Strategic Plan to the local area. A 6-event tour (Busto Arsizio, Gallarate, Luino, Saronno, Varese, Malpensa) to share ideas, visions and concrete activities for the competitive repositioning of the entire Varese area with businesses, mayors, institutions and social partners.

Programme

16:30 Opportunity for a company tour

17:30 Opening remarks

• Martina Ballerio, Director of Customer Success & 3D Printing, Elmec Group

Introductory speech

• Roberto Grassi, President of Confindustria Varese

Presentation of the #Varese2050 strategic plan

• Fernando G. Alberti, Head of the Strategique think tank and Director of the Institute for Entrepreneurship and Competitiveness at LIUC – Università Cattaneo

Conclusions

• Roberto Grassi, President of Confindustria Varese

Debate
(Aperitif to follow)

The final leg of the Roadshow:

The Malpensa leg - Wednesday 24 May at 17:30, at Sea Spa in the Malpensa Center hall, arrivals floor at Terminal 1 (click here to register).

WHAT WILL BE DISCUSSED

A wealthy province, yet one with an uneven capacity to generate prosperity. Densely populated with production chains, featuring long-established manufacturing sectors (aerospace, plastics, household appliances, textiles-clothing-fashion, mechanics, eyewear) and new specialisations emerging, particularly in logistics and information technology. It is not very innovative relative to its potential. Polarised and squeezed between Switzerland to the north and Milan to the south. Well-infrastructured, yet hindered by traffic intensity along certain arterial roads. Above all, it is an area that must climb back up the national rankings for entrepreneurial vitality. This is the snapshot of the Varese economic and social system that emerges from the analysis carried out by the Harvard Business School's Strategique think tank during the drafting of the #Varese2050 Strategic Plan, and from which Confindustria Varese intends to restart in order to build an economic, social and reputational repositioning for the entire territory.

The #Varese2050 Strategic Plan was conceived together with hundreds of businesses and stakeholders, whom Confindustria Varese is now calling upon for a discussion to delve into the five strategic lines that have emerged to reaffirm the Varese area as one of the engines of development for the country and Europe:

• the construction of a Factory of Knowledge and Know-How: MILL – Manufacturing, Innovation, Learning, Logistics, which will be built in Castellanza next to LIUC – Università Cattaneo;
• placing industrial clusters at the centre of development policies;
• the creation of a new innovation ecosystem;
• la valorizzazione della logistica e di Malpensa come driver di crescita;
• la trasformazione di Varese in una “wellness destination”.

Non un semplice elenco di intenti o auspici. Quella di #Varese2050 è, invece, una proposta concreta, un progetto attraverso il quale Varese potrà consolidare e potenziare i propri punti di forza, compensando eventuali debolezze attraverso precise linee di azione. Ognuna delle quali già declinata in progetti da mettere in campo nel breve, medio e lungo periodo, in obiettivi e in strumenti di misurazione (KPI). Progetti che saranno al centro delle varie tappe del roadshow. Due delle quali si concentreranno su temi specifici: quella di Luino avrà un focus sul rilancio del Nord della provincia e sulle potenzialità turistiche e attrattive del Varesotto; quella di Malpensa, invece, si focalizzerà sul tema della valorizzazione del settore logistica e trasporti come driver di sviluppo per l’intero territorio.