Events

Date:

17 September 2026

Location:

Confindustria Alto Milanese, 30 via XX Settembre, Legnano (MI)

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September 17, 2026

Confindustria Alto Milanese, in collaboration with the Milan Chamber of Commerce, Unioncamere Lombardia and PROMOS Italia, is organising the seminar "Diversifying Markets".

Market diversification: strategies for risk mitigation and growth

Event venue

Confindustria Alto Milanese
30 via XX Settembre, Legnano (MI)

Description

This meeting aims to present concrete opportunities for improving export impact in terms of sales and profitability through the correct balancing of target markets. In particular, useful tools will be provided for establishing a strategy for selecting target countries and for defining an exit strategy should sub-optimal conditions arise.

Why attend?

Effective exporting requires strategic vision and tactical capability: operating with a long-term perspective while adapting to new variables and the uncertainties of the international landscape. Attending this meeting will allow you to understand how to rethink export strategies in the wake of tariffs, identify the most attractive markets, and seize opportunities in areas such as Mercosur, ASEAN and Africa, without neglecting the United States. Practical tools for defining an effective distribution mix for foreign markets will also be shared.

Programme

08:45: Participant registration

09:00: Opening of proceedings

  • What happens after tariffs? Perspectives on diversifying export targets
  • How to identify the most attractive markets for your company
  • Opportunities: Mercosur
  • Opportunities: ASEAN
  • Opportunities: Africa
  • Do not abandon the United States
  • The distribution mix: how to structure a development path in foreign markets

Q&A

13:00: Close of proceedings

Speaker: Raffaella Còndina – Expert at Unioncamere Lombardia

Registration details

Participation is free of charge, subject to registration via this LINK

Contact

Email: ali@ali.legnano.mi.it - Tel: 0331/54.33.91

Recipients

Business owners, Marketing and Sales managers and staff, Export managers.