Event venue

Webinar

Description

The webinar on 29 October, hosted by Gaia Mazzon, Vice President of the Mechatronics Group and Communications Director for Alstom Italy, is dedicated to this very topic: how to build and communicate an effective brand identity within a B2B context.

The session will explore the fundamental elements of a robust brand identity: vision, values, positioning, and uniqueness. It will also explain how to showcase processes, quality, and technical expertise through clear and credible communication.

Significant focus will be placed on practical tools, ranging from websites and product sheets to case studies and presentations for trade fairs and buyer meetings.

The objective is to assist companies in developing communication that is consistent with their corporate reality, thereby strengthening market trust.

To support this, a practical mini-checklist will be provided to help improve brand identity quickly and sustainably.

series.Roadmap for the Future of Mechatronics

Registration details

Participation is free of charge, subject to registration via this LINK

Contact

Stefania Morittu: tel. 0258370.829 - email: stefania.morittu@assolombarda.it
Mechatronics Group Secretariat: tel. 0258370.342 - email: gruppi@assolombarda.it